social media | Esse Diem

As I am still puzzling over a recent “event” I experienced on Twitter, I thought I’d blog it out and see what anyone else thinks. The event was an emotional backlash to one of the posts on Esse Diem from a new follower on my Twitter account. As he followed me first, I naively assumed he had positive intent.

Twitter: The etiquette is unwritten, but it is real.

Positive intent for me does not equate with agreeing with everything I express; in fact, some of the most helpful comments I get from readers of this blog have been critiques and questions about my thought process and conclusions. This Twitter thing was something different.

Rather than ask questions on the blog, this fellow retweeted my post with nearly hysterical questions, accusations, and sarcasm. There were lots of exclamation points and question marks. He managed to focus on one illustration of a larger argument and avoid the real point of the post. In essence, rather than engage me directly he chose to advertise me to his followers as a nitwit. When I asked him about it later he told me he was not upset — which is odd, because he certainly came across as very stirred up and angry. I would not like to encounter him when he is actually troubled.

I’ve since spent a little time trying to figure out why he uses Twitter, and I detect a pattern of doing to others what he did to me. He likes to follow people he doesn’t agree with and then use that connection to try to discredit the ideas rather than to build rapport and understanding. In fairness to him, this is a common use of Twitter among many people; it’s also disappointing, but it is a risk people take when they publicly “own” their work, especially online.

This is not a media empire (yet). It is one thing to RT (retweet) faceless corporations with whom you never have a prayer of actually communicating and hashtagging their tweets with smart aleck phrases. And this is the United States of America — anyone is free to RT my tweets and label them any way they choose. That is the game, and if you don’t know it when you engage you will learn it sooner or later. It does seem, though, that when individuals engage there ought to still be an understood environment of respect everyone can reasonably anticipate. It seems even more reasonable to expect this from others who live in your tiny state of 1.8 million people.

If you are looking for accounts that demonstrate the very best professional execution of Twitter, I can recommend @bobcofffield (health care law blogger + local interest advocacy), @createwv (statewide grassroots organization), @CartneyWV (social media strategy + politics + fashion), @DanSchawbel (big time millenial personal branding), @lineberg (personal + marketing + fitness), @DUKEPress (academia + publishing + humor) and @mistygirlph (social media + reciprocity) for starters. Each of these people have figured out what they want to do with Twitter, and they do it well. They all use Twitter differently, but they are each professional, organized, and effective.

There are many great accounts, and it is worthwhile to follow people who know what they are doing and just watch and learn. Much of what you can learn is style-driven as much or more than content-driven — how do you feel when you read their tweets? What words in tweets make you bother to read or RT versus just scan by? A great tweet just today from @mistygirlph included “15 Reasons to Love Twitter,” with number 14 being “Receive kindness and love 24-7.” A-HEM………..

As a professional, I like Twitter because it is an opportunity to discover new people who can teach me things and to find new resources that can enrich my life. I also like the general environment of civility and etiquette. It’s odd, but it’s pervasive in my favorite accounts. Lots of please and thank you, lots of credit given to others and return favors delivered. It’s a community of strange P’s and Q’s. But in a world that has lost nearly all of those kinds of things, it’s a pocket of politeness and professionalism that I enjoy.

Of course, I was never following John Mayer . It pays to choose wisely.

Do you ever find yourself on the verge of a back and forth public comment exchange, and then decide to just drop it? Well I did that yesterday. Except now I can’t drop it.

Stilletos are good.

I am amazed by the animosity people who claim to love West Virginia can muster for anyone who sees the world differently than they do. There is a vibrant young woman who had her first op-ed in The Charleston Gazette Monday, and her topic was social media in politics. Now here comes a fresh voice — a bit of an attitude, I’ll warrant, but that’s part of the freshness — and what kind of response does she get? A very snarky put-down and dismissal as having nothing to offer.

Now, you can like it or not like it, but you have to be in some deep denial if you don’t understand that the first African-American to be elected leader of the free world did it with the brilliant use of social media. That fact alone should wake you way, way up.

Flops are good, too.

Monday’s commentary, like it or not, has a great deal to offer. It’s not about what you like, or what you wish were true. It’s about what is, and from where the writer sits her job is to connect politicians with what is.

It’s also what was. The writer was not comparing Carte Goodwin to JFK as a change agent. She was saying that they both bask in the glow of a similar perception of savoir faire. Yes, it’s shallow and goofy to think elected officials are “hot.” As a friend of mine put it, “Whoa. That’s a low bar, the U.S. Congress.” I still crack up that JFK was considered yummy. Maybe, maybe, next to a sweating Nixon. But really? Folks need to get out more. The bar goes much lower when you limbo at the state level. But I digress………….(and a little of my breakfast just came up).

The point is that public perception is a valid and important element of elected office, and social media is driving a great deal of public perception. We can argue all day and all night about whether or not that ought to be true, but while we argue there are people who know how to take advantage of solid strategy who are getting elected, and re-elected, via their socially networked connections to a large proportion of their constituencies.

My hat’s off to this young lady. True wisdom is not the hallmark of the young, but it’s not rare to have strong opinions and the courage to try to change the world, and to be crazy enough to think you can do it. West Virginia is chock full of a bunch of old people. How about we get clue and listen to the very few young people we have left who are still willing to participate in making a difference?